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CMI Senior Manager Full Time Rancho Cucamonga, CA, 91730
Salary: Negotiable apply now!
Description

Ameziel Inc. is a leading e-commerce company that focuses on the manufacturing and selling of Furniture, Home wares, and Pet Products. In 2014 in Ontario, California, we were established and employ a team of 20 focusing on product design, marketing, and logistics. Our furniture brand Vasagle, houseware brand Songmics, and Pet product brand Feandrea cover a wide range of products through online platforms such as Amazon and Wayfair in North America, Europe, and Japan.

Responsibilities

-Lead the Consumer/Market Insight (CMI) team as an important pillar of Ziel’s global central marketing team.

-Plan and conduct Consumer/Market study projects in key countries to provide insights on consumer segmentation, consumer needs in terms of product function and emotional appeal, the market of existing product lines and for potential extension, the competitor landscape, and trends within the industry.

-Propose brand and product strategies, value proposition, market and TA prioritizing, marketing touchpoints, and our communication messaging.

-Work closely with our product development, sales, and integrated marketing teams to apply Consumer/Market insights and achieve the desired business target.

-Collect data (such as surveys, focus groups, questionnaires, opinion polls, qualitative and quantitative research) on consumers, competitors, and marketplace, then consolidate information into actionable items, reports, and presentations.

Requirement

-5+ years of professional working experience in CMI study and globalization business support or equivalent work experience (in-house brand marketing team or agency), covering the US market.

-Has the capability to approach and design study models independently, generate insights and information on fragmented industries to build holistic intelligence.

-Working experience or an open mind and willingness to work across different countries and their respective languages and cultures

-In-depth understanding of US markets and CMI resources.

-Ability to work effectively across teams, as well as with individuals of all levels.

-Excellent oral/written communication and interpersonal skills with the ability to effectively drive change.

-Strong time management, prioritization, and organizational skills with an attention to detail.

-Ability to work in a fast-paced and multi-entity environment.

Nice to have

-Fluency in Mandarin.

-Experience working with global manufacturers.

-Experience working at a furniture company.

To apply

Send us your resume to hr@ziel.cn and hr.usa@songmics.com

apply Now!
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